Crafting the Perfect Pop-Up Store Layout: Design Tips for Success

By Tom K. / 10min reading / Retailers

Pop-up stores offer a unique opportunity for businesses to create memorable experiences and connect with customers in a temporary setting. One of the key factors that can make or break the success of a pop-up is its layout and design.

In this blog, we'll explore some essential tips for crafting the perfect pop-up store layout that maximises space, engages customers, and drives sales in shopping centres.

1. Start with a Clear Vision

Before diving into the layout design, it's essential to have a clear vision of your pop-up's purpose and goals. Are you aiming to showcase new products, host events, or increase brand awareness? Understanding your objectives will guide the layout design process and ensure every element serves a purpose.

2. Focus on Flow

The layout of your pop-up should facilitate a seamless traffic flow, guiding customers through the space in a natural and intuitive way. Consider factors such as entry and exit points, aisle width, and the placement of key product displays or interactive elements. By optimising flow, you can enhance the overall customer experience and encourage exploration of your offerings.

A diagram illustrating different layout concepts for engaging displays, featuring terms like "Attract," "Engage," "Loop," "Grid," and "Free Flow."

3. Comply with the requirements

Before submitting images of how you plan to set up your pop-up layout, each shopping centre has certain display requirements.

General Display Requirements

Before applying for a pop-up space in a shopping centre, retailers need to have an example of their pop-up display to show leasing agents. Certain shopping centres have certain requirements, and retailers need to respect the guidelines.

Most shopping centres require retailers to have all equipment approved by the Centre Executive before setting up; however, retailers may also opt for centre-provided furniture to be used for their layout. The reason for the display layout approval is that shopping centres require visual merchandising to be clean and simple to attract shoppers, avoiding clutter and overstocking.

There are other guidelines to be respected, such as:

The maximum height for inline retailer sightlines must be respected (specific for each shopping centre)
Trestle or card tables with tablecloths are usually prohibited in shopping centres.
Units or display elements with wheels must have kicker panels to conceal them, and wheels must be locked during installation.
Chemicals are not allowed unless a current Risk Assessment (SWMS) is available on-site.
Pop-up kiosks or product displays must be covered with black fabric covers after trade each day, and covers must be removed before trade starts.

Additionally, retailers must remove all fittings, fixtures, signage, and rubbish from the Centre upon departure and repair any damage caused.

4. Getting Equipment for Your Pop-up

Purchase from Furniture Stores: One option is to purchase furniture and fixtures from retail or furniture stores. This gives you the flexibility to choose items that match your pop-up's aesthetic and layout. Check out our useful links at the bottom of the page for recommendations on furniture stores that offer a variety of options to suit your needs.
Borrow from the Shopping Center: Some shopping centers or commercial spaces often offer the option to borrow equipment for your pop-up. While this can be convenient, keep in mind that the selection may be limited, and items may only be available on a first-come, first-served basis. Be sure to inquire about availability and any associated costs or restrictions.
Hire from Stores or Retailers: Another option is to hire equipment from stores or retailers. This allows you to access a wide range of furniture and fixtures without the commitment of purchasing them outright. Whether you need display racks, tables, chairs, or lighting equipment, hiring can be a cost-effective solution for outfitting your pop-up store.

5. Test and Iterate:

Once your pop-up store layout is in place, don't forget to test and iterate based on real-world feedback and observations. Pay attention to how customers navigate the space, which areas attract the most attention, and where bottlenecks or congestion occur. Use this data to make informed adjustments and continuously optimise the layout for better results.

Equipment ideas

A flowchart illustrating various retail display items, including pull-up banners, storage units, jewellery trays, counters, shelving units, clothing rack stands, and a full display layout.